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Tag: hbo

Subscription Fatigue

streaming

Over the past few years we’ve entered into the world of subscription services for entertainment, among other things. It started out with a few, but media companies have found the benefits of having their own streaming services outweigh selling their content to an existing service. At least, that’s what they think now, but what happens when people get subscription fatigue? It’s happening to me. Let me start by first listing all the entertainment subscriptions that I currently pay for.

Current Subscriptions:

  • Netflix
  • Amazon Prime (mainly for shopping)
  • Hulu
  • YoutubeTV
  • AMC A-List
  • Apple Music
  • DC Universe
  • Stitcher Premium (Podcasts)
  • The Incomparable (Podcast)

On and Off Subscriptions:

  • HBO Now
  • STARZ (though now that Counterpart is cancelled, I don’t see myself subscribing again).
  • Showtime
  • Various other podcast networks that I may subscribe to for a brief period of time.

That is a lot of subscriptions and it doesn’t include services that I would like to or will be likely to sign up for in the future. We know that Disney is starting their own streaming service and that’s where all the Marvel (and Star Wars) content will be. Apple is jumping into the streaming game with their own service (expected to be announced on March 25th). CBS has Star Trek Discovery and the reboot of The Twilight Zone on CBS All Access, which may be enough to tempt me to subscribe. Warner Bros. is launching a service with their film and TV catalog. Universal is as well.

At what point will consumers see subscription fatigue? Are they already? I am starting to feel that way. There’s only so much money I will spend on entertainment in a given month and there’s only so much time to enjoy said entertainment. This cannot be a sustainable model for users or for the services. I've only listed the ones that I subscribe to. There are many others, ranging from Britbox and Acorns, which caters to lovers of British TV, to WWE's streaming service for wrestling fans.

Will we eventually see bundled subscriptions? That sounds a lot like cable, which loses more and more viewers each year partly due to price. Will some of these services go away? I wouldn’t be surprised if Hulu eventually goes away now that is majority owned by Disney. I think this could also lead to a decrease in quality of the programming as well. As viewers are forced to choose what new streaming services they want to pay for, total number of subscribers for each service is sure to thin. So, if you have less viewers, you are less inclined to continue producing a low-rated, yet high quality, show like Netflix's Travelers or STARZ's Counterpart. If your service or show is niche, the budget for said content is sure to be small.

I don't have any answers to the above questions, and neither do the streaming companies. This is going to be a situation of wait and see how the market plays out. I think in the end we will see some casualties of the streaming wars with only the major players surviving. In the meantime, it's going to be tough to pick and choose which services I should continue using.

amazon-prime, apple-music, hbo, hulu, movies, netflix, podcasts-2, stitcher-premium, subscriptions, tv, youtubetv

Cutting the Cord (Sort of)

A couple of months ago I decided to do something I never thought I would do. I cut the cord. Sort of.

In December I decided to cancel my cable. The bill was getting too high and I have been watching less and less traditional TV. Many of the shows I watch over the past few years have ended or I lost interest in them (looking at you The Walking Dead). Many of the shows I continued to watch I found I could watch the next day on Hulu, of which I was a subscriber. I also found many new shows that rivaled the quality of network and cable shows, even premium cable shows, on Hulu and Netflix. So, I made the decision to cut the cord.

Currently, I subscribe to Netflix, Hulu, Amazon (a bonus of my Prime shipping subscription) and HBO Now. The only show that I currently watch but cannot get on these services is AMC's Better Call Saul. Well, that was the case until this week. Charter, the cable company in my area, is offering their version of the Sling TV service called Charter Spectrum Stream. For $20 a month you get some popular cable channels (TBS, FX, ESPN, and AMC among others) plus either HBO or Showtime. So for $5 more a month I can get HBO plus some other cable channels including AMC for Better Call Saul. I can then cancel HBO Now. One of the other upsides to the service is that you get the local channels (even the alternate HD local channels that no one ever watches). This was great for me since, even with an antenna, I couldn't get any local channels over the air (not entirely true. If I touched a co-ax cable to the window frame and grounding the signal, I could get 3-4 local channels. Trust me, it works).

This is almost TV as I want it to be. I am paying for the channels I watch the most and can watch my shows whenever I want without the added cost of a DVR. It will be interesting to see how this continues to evolve over the next few years as more and more people cut the cord and opt to watch TV in non-traditional ways. The only thing I have yet to figure out is how to watch Cardinals baseball this summer (without using MLB at Bat and a DNS routing service). I think sports will be the last hope that traditional cable and satellite subscriptions have. Once the various leagues wake up to the potential of offering sports without a cable subscription, I will be set. But I'm not holding my breath.

cable, hbo, hulu, netflix, tv